Speaker update for the The Search for Attention - March 16th 6:30pm @ AOL - Featuring Memeorandum, Root Markets & Technorati

Dick Costolo is unfortunately grounded in Chicago by a snow storm, and he will be replaced by TechCrunch’s Mike Arrington in tonight’s session on “The Search for Attention”.

Information overload has become the typical issue of anyone using the web to access or search for nuggets of information. Both the search and the subscription paradigms lead to countless results, posts, articles that one needs to sift through to extract relevant facts. Using Attention metadata (blog subscriptions, document hyperlinks, URLs and keywords entered by a web user,…) is one of the mechanisms infrastructure providers will use to elevate relevant pieces of information – as demonstrated today by the first generation of meme trackers (like Memeorandum, TailRank,…).

Our host for the March session of the Search SIG is one of the pioneers of the Attention movement: Steve Gillmor, as the co-founder of the AttentionTrust and co-creator of the original Attention.xml specification with Technorati’s Dave Sifry, has evangelized the growing importance of Attention metadata over the past two years. He is also the host of the famous podcasting series: Gillmor Gang, Gillmor Daily and AttentionTech.

Steve will be joined by TechCrunch’s Mike Arrington and a group of startup founders who have developed key pieces of infrastructure of the nascent Attention economy:

• Gabe Rivera, Memeorandum
• David Sifry, Technorati
• Seth Goldstein, Root Markets

The session will take place (tonight) on March 16th, at AOL’s Silicon Valley Campus in the Shasta Conference Room (Building 12), 401 Ellis Street, Mountain View, CA – map event. We are very grateful to AOL for hosting us for the first time. 

The now well established Search SIG Agenda format will be used:

6:30-7:00pm - Registration / Food & Drink
7:00–7:05pm - A few words about the Search SIG
7:05-8:15pm - Act I: the Search for Attention, a panel discussion with the Attention Gang
8:15-8:30pm - Intermission: Search Networking & Geeking Out
8:30-9:00pm - Act II: Product Demos from GestureBank, Root Markets, Memeorandum & Technorati – and Q&A with the audience
9:00-9:15pm - Open Mike Geek: Announcements (30 seconds of fame & fortune)
9:16pm - You Don’t Have To Go Home, But You Can’t Stay Here

Please pre-register on the SDForum site to speed up the sign-up at AOL, and allow us to plan pizza and beverages. Attendance is free for SDForum members, and charge is $15 for non-members.

Directions to the AOL Campus:

• Take the Ellis St. on 101
• Turn Right on Ellis if you are driving down from San Francisco, or Left if you driving up from San Jose
• AOL is located about 3 blocks down on the left hand side.  It is a 3 story mirrored glass building. 

Note:  If you get to the light at Middlefield you have gone to far and need to come back a block. 

Tags: listing,events,searchsig,94043, Mountain View California, USA

Comments

[Dorrian]

It would be great if you could post a brief summary of the night.